This is because it uses a no-rinse, smooth-absorbing tech. Its not like ordinary hair conditioners with large molecular flakes. The first micron-sized bead structure. No more fear of nutrients being washed away. Hair blowing directly. The hair isnt sticky after blow-drying. Comb to the end. Smooth and fresh. Its easy to apply it lightly and spread it away. Very light and thin. It is very easy to absorb into the hair.