Even flawless hair can turn gray for various reasons. Stress, aging and genetic predispositions play a central role. With age, the activity of melanocytes, the pigment cells in your hair, is reduced. This causes the hair to lose its color. When stressed, the chemical NE is released into the follicle, which rapidly destroys the melanocytes and stops pigment production. By protecting and stimulating melanocytes to increase pigment production, we can effectively compensate for both adverse genetic conditions and daily stress. Our potent blend of natures finest ingredients meticulously crafted to rejuvenate your hair from root to tip. Unveil a new level of hair care with our unique formula, enriched with Grey Extracting Ingredients that harness the power of nature to transform your hair into a lustrous, vibrant masterpiece. Key Ingredients: Package Includes:1 x PURE Hair Revitalizing Bar 1. Soak Hair Thoroughly Wet your hair in the shower with warm water. Run your hands over your scalp or beard to make sure it is completely wet. 2. Lather Run the hair revitalizing bar through your hands to create the lather. 3. Apply Once the hair revitalizer bar has lathered up in your hands, set it aside and massage the lather into your hair, all the way to your scalp or chin (if using on your beard). 4. Rinse Rinse the foam thoroughly and continue to condition your hair as usual.